Building applied systems for markets, health, and the web.
Egbert - Fintech 3.0. Therasyn. Sara.
Barg Labs builds products where software moves from analysis into action. The work is focused on systems that can operate in real conditions, make complex workflows more legible, and keep humans in control when the stakes are high.
The company currently centers on three product lines: Egbert, our B2B Fintech 3.0 infrastructure platform; Therasyn, a pilot-stage chronic care coordination platform; and Sara, the site-machine product for agentic website generation.
Products
Three focused systems, one operating philosophy.
Egbert
Fintech 3.0
egbert.ioEgbert is B2B trading infrastructure for firms that need strategy validation, paper-to-live deployment, risk controls, broker adapters, observability, and audit-ready evidence.
Therasyn
Applied health intelligence
Therasyn is a pilot-stage chronic care coordination platform for clinician and patient workflows, with risk scoring, care planning, follow-through, and auditability.
Sara
Site-machine
sitemachine.aiSara turns a brief, references, and sketches into a deployable Next.js website through an agentic pipeline that plans, builds, validates, repairs, and ships.
How we build
Useful before flashy. Controlled before broad.
Action-oriented
Products are designed around workflows that need to move from understanding to action, with the system helping users do real work rather than just produce summaries.
Bounded by design
Each product emphasizes explicit rules, traceable behavior, review points, and controls that make the system understandable before it is trusted with more autonomy.
Built with users
Early deployment stays close to real users, so product decisions are shaped by live constraints, not isolated demos or speculative roadmaps.
Leadership
Business leadership and technical execution.
Co-founder & CEO
Sareh Asadi Saravi
Qualified in Business Operations; leads company strategy, go-to-market, fundraising, partnerships, and the operating cadence across Barg Labs products.
Co-founder & CTO
Houman Azimi-Nejadi
Leads product engineering, platform architecture, AI systems, reliability, security posture, and technical execution.
CGO
Niels Vilstrup
Leads growth, commercial strategy, partnerships, and market development across Barg Labs products.
Egbert - Fintech 3.0
Product site: egbert.io
Egbert is the B2B Fintech 3.0 product from Barg Labs. It is institutional trading infrastructure for firms, not a retail B2C trading app.
The platform is aimed at family offices, prop firms, boutique managers, professional quant teams, and asset managers that already own their strategy judgment, broker relationships, and compliance responsibilities.
Egbert provides the operating layer around that work: strategy validation, paper-first pilots, paper-to-live promotion review, broker-aware execution controls, risk gates, cockpit analytics, and audit trails. Egbert is not a broker, custodian, investment adviser, or discretionary capital manager.
Therasyn
Therasyn extends the Barg Labs operating model into healthcare: complex context, high-friction workflows, strict privacy constraints, and a need for clear support that does not replace clinical judgment.
The product is a pilot-stage chronic care coordination platform spanning backend services, a clinician dashboard, patient and clinician mobile workflows, AI-assisted risk scoring, care planning, summaries, tasks, messages, and follow-through loops.
Like Egbert, Therasyn is built around legibility, auditability, tenant-aware controls, and careful rollout. It should be described as pilot-stage unless commercial, legal, and compliance evidence supports stronger claims.
Sara - site-machine
Product site: sitemachine.ai
Sara is the site-machine product from Barg Labs: an agentic website generation engine for turning a brief into a production-ready, deployable website.
The system accepts a prompt, optional reference sites, and optional sketches, then runs a multi-step AI pipeline for brief normalization, reference analysis, sketch interpretation, site architecture, code generation, workspace writing, validation, and repair.
The generated output is a deployable Next.js workspace with download and deployment paths, including Vercel-oriented workflows, team access, billing, audit logs, and artifact storage.
Company
Barg Labs is led by Sareh Asadi Saravi as Co-founder and CEO, Houman Azimi-Nejadi as Co-founder and CTO, and Niels Vilstrup as CGO.
The common thread across the work is practical reliability: building systems that behave predictably when they are live, exposed to real conditions, and responsible for real outcomes.
Building with a small number of users.
If you are interested in Egbert, Therasyn, Sara, or the broader Barg Labs roadmap, reach out. Early work is hands-on, selective, and focused on practical deployment.